Japan’s most well known idol just became the deal with of bitFlyer, a single of the biggest cryptocurrency exchanges in the country.

Asuka Saito is 1 of the most well known members of Nogizaka 46, a major idol group in Japan consisting of 46 ladies. Debuted in 2011, it commenced as a sister team of AKB 48, the then-most common idol unit.

They have captivated quite a few followers since then, and in 2017 and 2018 they gained the Japan Record Award, the most prestigious award for musicians in the place.

Idols are a sort of performer exclusive to Japan, who are promoted and cultivated for their graphic and temperament. Idols are often musicians, models or dancers.

Asuka Saito commenced her perform with bitFlyer on Wednesday in the exchange’s new tv commercial that aims to bring in crypto-novices to the system. 

Speaking to Cointelegraph Japan, bitFlyer explained of the collaboration:

“Nogizaka 46 is the No.1 girl unit in terms of acceptance. We are the No.1 exchange in phrases of investing volumes.” 

The exchange also suggested that “it may well be the to start with time any exchange has collaborated with the country’s leading idol.” 

In latest months, bitFlyer has been ramping up an aggressive PR marketing campaign. Past month, it resumed broadcasting tv adverts in component of Japan for the to start with time in two a long time. 

Also past month, Bitcoin (BTC) spot buying and selling volumes at bitFlyer hit 243,887 BTC, up much more than 40% from April and even beating out the Black Thursday highs from March.

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